Monday 25 May 2020

600. Nataly Soch: Embracing Change and Moving Forward


Nataly Soch has 7 children (10 - 29 years old) who she mostly homeschooled. They lived abroad for about 15 years because her husband had contracts with the government. They moved and had a new baby about every 3 years.
 
In 2016, when her youngest was 6 and she was 50, she was introduced to REI by her oldest son, who is the CEO of Active Duty Passive Income. In 2017, she did a JV with her son and husband on their first deal, which was a 56-unit apartment complex. They had a difficult first year and terrible management but are doing well now. In 2019, she joined together with her son's team, ADPI Capital, and began helping them with asset management. Aside from her 56-unit, she is a GP on 159 units; one apartment complex and one mobile home park.
 
She cared for her mother-in-law for 3.5 years because she was paralyzed after having a massive stroke. When her mother-in-law passed away in October, she began actively preparing to open an assisted living. She is now under contract to purchase a 6-bed assisted living home near her. She is still working as an asset manager and looking into creative ways to increase their occupancy and NOI during this difficult time.
 
The main theme she has in her life is constant change. The difficulties of so much instability taught me to not only not fear change, but to embrace it.

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