Jaime O’Connor is a digital strategy nerd who is dedicated to helping brands understand their growth opportunities in the digital landscape. Her windy path to building Inspired Focus Digital has included selling scrunchies in 4th grade, a grocery delivery business, a social enterprise that bled itself dry, and an event operations company. She has also built marketing teams at venture-backed organizations and bootstrapped products brands that achieved 6x growth and 8 figure success. She has worked with major organizations like the NFL, NCAA, USA Cycling and growing brands like Pro Challenge, Silipint, Happy Hair Brush and Savor Beauty. She is on a mission to educate up and coming brands with the knowledge they need to level up and play in the professional arena.
Thank you so much for listening! WE ARE SO GRATEFUL!!!!
Our Sponsor:
Multifamily Foundation
If you are serious about learning how to buy apartment buildings then don’t wait, go to www.multifamilyfoundation.com and let us help you build your foundation.
Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/
Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings
Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1
Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website
Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595
Transcription:
Hi everyone. And welcome again to the Jason and pili project. I am so excited because I am with Podmax Global today. We are streaming with them and I am so excited to be here. Part of this group, they put me together with the amazing Jamie O'Connor. Jamie O'Connor is, you know what? I am going to actually let her tell you about what she does because she is fantastic. Hi, Jamie! Hey Pili, how's it going? So glad to have you like I was telling you before off camera. You're my new best friend. Please tell all my listeners why? Well, I think it's because you mentioned that I really like to focus on helping people build brands. Um, and for me, that doesn't mean, uh, pretty colors and nice logos. It really is talking about who you are and not truly authentic core way and who you want to be speaking to in that authentic way in building trust and relationship. And I do that mainly by supporting my clients on the paid advertising side of things. So handling the Facebook and Instagram pieces, but I've, um, built brands myself. This is my, my agency's my fourth business. So I've owned my own eCommerce stores. I have helped, um, product based businesses grow to seven and eight figures. I've worked with NCAA and SL before. Um, I like to joke, I actually took the entrepreneurship red pill before I was able to know better. So I saw
here, you start, you started selling scrunchies in the raid. I probably, you know, if, if there had been an internet in the fourth grade when I was in the fourth grade, I'm sure I would have bought them from you. Yeah. Yeah. So, I mean, it was, it was my classmates and my, I think it was the yeah, fourth grade class. I would like sell them at home and sell them to my friends and my classmates. I had no idea at the time that I was like a little entrepreneur. Um, I think I also started, you had a little shack in my backyard. Um, and I set up an office when I was 10 and I created like a mom's helper business. So I could like watch her while mom was home. So I apparently it was just like born into via, so I love this. So you were a born entrepreneur, you have helped so many people along the way, build their brands. Let's dive a little deep into that. So say, okay, you bring me on, we have a great conversation about how you can help me. How would that conversation go? Yeah. So, you know, we work with brands and companies that, or I guess I should say first, we work with companies that wants to build a brand that wants you. They want longevity that want to build something that actually has a legacy behind it in whatever way that means for
you. So I don't work with people who are dropshipping out of China or like want to be a flash in the pan because I don't feel like I can make an impact and a difference in my own world by helping people. I thought I want to help businesses that are trying to create an impact themselves. So first and foremost, that's usually where any conversation I have starts. And I'm a, I'm a really big believer in what I preach, which is authenticity and honesty and transparency. And so I'm like that from the very beginning, whenever I'm talking to anyone and you know, if you're not there yet, because we focus on the heat advertising side, if I'm just starting to talk to somebody, um, I'll be really honest. Like if you're not there yet, then I'll give you the resources. You need to figure out how to nail down those pieces of your business, your brand, to, to take it to the next level so that you can actually be successful when you start to invest money in getting your name out there. Because so many people want to do that as their quick fix, they want to, they want to, you know, start spending money on, on advertising before really they're ready. And all that's going to do is expose your cracks and expose the things that maybe show me where your company is broken or your product is broken, um, in a more accelerated
fashion. And a lot of times you can fix some of those cracks, fix some of that foundation ahead of time, and then be that much more successful when you decide to like invest money to move the needle. I want to pinpoint the hashtag truth, all the truth that you just laid out for so many people out there you are. So right when you say like, if we were to just jump in new company, even like some of the older companies that have been there and they haven't fixed those cracks, once you get yourself out there and you get your I'm sure once they have a conversation with you, you get up people in a very, very big way. If there's cracks in your foundation, if there are, if you're don't, if you don't have your foundation set, I am so sure. Like you said, marketing will just show your cracks in a very large way to vary very large audience. We have this conversation, you figure out that my foundation is very stable that I just need to build. Now I need to like make the house nicer. I have the house started. It's like the, all the sticks are, I should know better than sticks, but you know what? I need the framings up. For some reason my mommy brain doesn't want to work today. The framing's up. Maybe I have supply with slapped on, but you come in. What's the next step after
that conversation? Yeah. I mean, of course this is my favorite time, because most of the time, if you are in that place, then you at least no exactly who you want to be talking to you. And if you don't, then that's something that we can work through because you've, you you're like on the edge of it, you figured it out. So typically when we're at this point, then we are first doing basically a really deep dive brain discovery. I had the amazing pleasure opportunity. I don't know, to work with I'm a marketing genius last year, and really learn from his guidance and his tactics, his name's Ron Lynch. And he, um, has been behind really some of the greatest like selling and marketing campaigns that have ever happened. Um, he worked with Billy Mays and Oxyclean and GoPro. And so I got to learn from him how to really deep dive into who is, who is the target market, who is the persona that you want to talk to your avatar, if you will in marketing speak, um, what are their pinpoints like, what really makes them tick and what are the aspirations? Where do they want to go? And then how do you loop your product, your service, whatever it is, or when we're working with a client. So if it was you, how do we loop in what you were providing to those exact people in a way that's going to resonate with them
in a deep, fulfilling way that they want to work with you. They want to find out more about you. And so that's the first step in our process is we really dig deep into that so that we create, um, what we like to call our word document, essentially. It's like, it's the thing that you, as the client, us as your agency partner, and honestly, anyone else who's going to talk, touch your marketing can use as kind of your lighthouse. This is the thing that's going to guide. Any decisions you make when you're putting yourself out there in a really public way. And so it guides copywriters and creatives and ad buyers, and what kind of targeting you want. And it creates this really cohesive foundation for everybody. So that not only are we all on the same page, but we're all moving towards the same target basically. So that's kind of, that's the next step that we take. That's usually the first month of working together. What we really focus on. We'll do. Um, I guess one piece that is important is because we're ad buyers as well. We do test this with data. So we test the messaging that we are making, the assumption that your target consumer is going to care about. And we get real data to prove it's going to work before you go spend tons and tons of money. And that's one of those pieces that we see happen. So
often it's like, okay, I'm ready to dive in. I'm ready to spend money in advertising and making investment, but we actually don't have anything yet to really prove it that this is what's going to work. So we really take their approach from the angle of being a strategic partner, to anyone we work with that we want your business to be successful. We don't want you to dump tons and tons of money in and just see what happens. We want this to be a long lasting relationship, and we want your company to be a long lasting company. So we'd rather take the time, find the answers and then say, okay, we've got this, let's ramp it up. So how do you test the market? Just to dive a little bit deeper if you don't mind me asking. Cause that's actually a little bit of your core secrets. No. You know? Okay. So before getting into that, one thing I will say is that, and I think this has been a huge reason why we've been successful in my agency and we don't really lose clients, but also in just getting clients, is that I don't believe in hoarding my knowledge and my information. Like I believe, yes. I knew we were best friends. Um, I'm sorry that like we should share the knowledge. There is an abundance of opportunity out there and we hear the knowledge. I am not afraid to like share my tactics with
people and then you go out and use them because honestly, that's how I got to where I am is learning from people doing it myself. And that's the type of person I am. So if you're the type of person who's like, okay, I want to try that out and figure out if I can do it, then awesome. Go do it. Because honestly you're not my client. Anyway, my client is the business owner who doesn't have time and doesn't want to be doing this stuff themselves. So go ahead, go do it. And then come talk to me and we'll have a combo and we'll figure out like who you should go after in the market or how I run my systems in my business. So anyway, that's a total tangent, but my, I love tangents and my, my smile. I mean, for everybody, that's watching this on YouTube. My smile is as wide as the screen right now for my podcast listeners. I am smiling really big because my mindset is the exact same. Give it all away. Who cares, who takes it, let their ships level up because chances are they're going to come back and level up your ship. So give it all away. Okay. So what was my question again? Actually do the data testing. So goodness, you know, this is, I think people don't actually realize this incredible opportunity that we have. I mean, you hear bits and pieces about the fact
that small businesses have these opportunities that we'd never have before for through the social platforms like Facebook and Instagram and YouTube to get their name out there, but the level of information and the level of data and targeting that we have is so incredible. It's beyond anything that we ever could have imagined. Now there's probably some data conversation to have in there that is about how much information is available, but we don't need to have that conversation. We can, we could go down that rabbit hole and I, you know what, I appreciate it, it's it is what it is now, but let's continue down the rabbit hole. So that's the thing is that, you know, we, as, as business owners, as marketers, we can find the right people at the right time now. And so for a very small amount of money you can take, well, we do is called message block testing. So we'll take, okay, we think this is the pain point of the target market. So we find the target because it's available through Facebook is usually how we use it. Um, and we'll put these messages just at very low dollar amounts up to maybe 400 impressions. And we just see which ones resonate without giving them a call to action, which ones get people to engage in some way to click on that information. And it tells us, okay, this message resonates. This one does it, the solution resonates this
one doesn't and therefore we can then create kind of a bigger picture of what is going to connect. And then that can guide creative. It can guide copywriting. It can guide camp, overall campaigns, all of those things, if you do it for a very small amount of money early on, and then do it again and again and again, just, yeah, that is amazing. You just clued me into, uh, like something that we can both share with the audience is Instagram already tells you, if you have a business page on Instagram, Instagram already tells you which, which posts you do that get the biggest hits. And I just realized that I wouldn't have, but to put the two and two for marketing standpoint, unless you had just said that, so people rewind or hit that button. That'd be winds every like two minutes back, two minutes back and listen to everything that Jamie just shared, shared. And do it go to your Instagram accounts, go to your Facebook accounts and see what Facebook tells you about the little, the little ones you don't have to default to actually, like you said, you don't have to spend a couple billion dollars and figure out which ones hit. Oh my goodness. Thank you. That's huge. So let's dive in. Oh, well, one last piece of that is that it depends too on if you're an established business and you already have like raving fans and people, you can
put these messages or look at your existing posts either way, whichever way you want to do it in front of your existing people. And that's not much more effective because those are the people you already know are your exact audience. But if you aren't an established business and you're trying to figure it out, you can find two things, both like your, what you think your target markets are and what messages resonate. And maybe, and I had this happen with one of our clients. We did this testing with, they were so off on what they target market was what it turned out. They thought that they were this like weightlifting brand in this light, bro, hang out at the gym brand. But actually people saw them as a wellness brand. It was a different market and a different message than they had been spending a year marketing to. So yeah, there's a lot to, lots of glean from that. The thing is, and I get this from, I follow what's his face, Gary V a lot. You don't know what content is going to hit. You don't, you don't know. Even if you think at your target market brand is something. If you've been putting out certain content has been hurt, hitting a certain type of person, and you don't know it, that's a huge amount of just people that you are not targeting and helping even more. And like people like Jamie can help you
find that, Oh, listener of mine. So listen in for more. So Jamie, take me further down the rabbit hole. We do this test and we find out exactly who my target customer is. What's the next step? Oh man. Okay. So, um, now we have our messaging, we have our, um, targets and we have our, our, essentially our lighthouse strategy, our word document, ready to go. And everyone's on the same page. Wait is a great place to be. And honestly, if you are looking at working with any kind of agency out there, I highly you to be asking these questions about, are you, how do they make sure you're on the same page and how do they make sure that they have a really strategic plan in place to help you grow your business? Because, um, I have gone through my fair share of agencies on the client side myself, and it was not common practice. And I think every business deserves. Do you have that level of treatment? Um, even say those questions one more time for the listeners. Yeah. So I would say asking, how are they going to keep you on the same page so that you all know that you're going the same direction? Um, and how are they going to make sure that you are staying aligned as they grow as well company with you, hopefully, and then as you grow and the directions that you're going and not all agencies
think about the bigger picture that way they don't really always look at the chemist can say very key focus in their area. Now, if you have a team that is able that there is like, we have the thing, we just want you to do the one small section then great. But most small businesses need a little bit more of a partnership than that. So I think it's worthwhile to dig into those, um, pieces of the, of that relationship. So yeah, Mmm. Basically from this point is when we get into building what we call the full funnel. So sales funnel, um, which, you know, outside of marketing land, the idea behind the sales funnel is that you are driving people that have never heard of your brand before. So that's your cold audience. Those are the people that they may be problem aware. Mmm. They may be solution aware, but they don't realize that you have the solution. So you're introducing your brand to them. Um, and that is your top of funnel. That's your cold audience. And that's how we essentially capture people to come in and get them, introduce you. So that they're like, Oh, I've been thinking about that. Or I didn't realize that that would be a solution, but I'm going to, I'm going to start to like pay a little bit of attention. Then we get into your middle of funnel. So you're driving anyone who engaged in a somewhat significant
amount of way, um, in that top. So your top can be typically it's not your organic post cause your organic posts on Facebook and Instagram. And, and honestly on YouTube, if you're putting content on YouTube, um, it's going to people who are subscribers or, or maybe they're finding you via search, but that's going to be what we consider warm cold is the ways that you're getting out there, getting in front of people who wouldn't happen following you. So warm audience. This can be that combination of all of your, again, Eric. And then on the paid side, we are basically building, um, Omni presence for you. So we, we work with people who are willing and want to create content. Um, and that, and we essentially put money behind the distribution of that so that people are seeing many different layers of who you are and what the value is. You bring the authenticity and that builds trust. And they're seeing that on a regular basis and this isn't sales pitches. Now you can drop a few in there when they make sense, but this is really building a relationship with them. So I really like in the sales funnel, well, the advertising sales funnel to dating the cold audience is the first day. You, you are asking them to grab a coffee with you when you see them in the bar or in an online chat or whatever it is you're going to do. You're
not going to ask them to marry you in that very first instance. Now don't get me wrong. We all probably know some crazy person who like got married in two weeks and like that, that works. So there are those people and you do occasionally have to have those things at the top and not the middle where you're like, Hey, let's get married right now. And somebody out there is going to say, yes, that's it just, it happens. So you don't want to leave those people off the tape while you want to talk to them. But the majority needs to go through building a relationship with you. Yeah. So that's where your middle of funnel, your warm audience exists. And then at your bottom of funnel, these are the people who have regularly been engaging with you. They're commenting on your ads and your posts there subscribing to your YouTube channel. They're going to your website, they're doing the things that are indicating I'm really into you. And I think we take this to the next level. And then you get to ask the question and you get to make the sale. Because at this point they want to be with you. They will see what the opportunities are to actually take it to the next level. And so, whatever that is, if you're an eCommerce brand, this is where you are. Um, putting an ad in front of somebody that just added it to the
cart, but they, their kid yelled at them and they walked away or they got deed or whatever. Um, and you're saying he don't forget to come back. We're here, blah, blah, blah. Or they looked at products, those kinds of things. That's what those ads would look like. If you're, um, lead generation or consulting or a digital product, this would be a little bit of that hard sales pitch of like, you should get on the phone with me because I'm new, changed your life in these five ways or whatever it is essentially. This is where we build all of that out. And we're doing a lot of testing. We use that middle of funnel to do a lot of the testing of the messages that we've figured out from that early testing phase. Now we're testing that in a, in a more cohesive, holistic way with, with beautiful creative and video and content and copywriting and all of those things put together and finding the ads that are like taking off. And then those are the ones that were putting in front of those cold audiences. Because like I said before, if you are, if it's resonating with the people who are already engaged with you, then it will speak to the people in your cold audiences that maybe don't know you exist, but you're going to see that ad and be like, Oh, how'd they now? I mean, we've all had that experience, right? We're
like always, Oh, were they just in my head? How does Instagram know? I need to color my hair? Oh yeah. Cause I pissed post pictures all over. Yeah, exactly. And that's the thing is that, so now we have this opportunity, right? Where these platforms have an obscene amount of data on you. We can figure out how and who we want to speak to. And if we have that perfect marriage of, of how we actually speak to the things that you're experiencing and what you want right now, and then we have the platform that puts it in front of the right person. It's like, boom, they get me. So I love it because we've seen it as consumers. We see it all the time on Instagram, on Facebook. And we see like my, my instance with the color dye, I'm saying that story because I actually bought hair color off of Instagram because I try to a couple of weeks ago on Amazon, apparently Amazon shares their info with Instagram and Instagram knew I needed here at color. And after getting like, I wouldn't say bombarded by, I saw a few of their ads with like, I'll try it. I'll go down the rabbit hole. I'll press the buttons. I was like, well, I already pressed all the buttons for about 10 minutes. Here's my credit card. Boom. I'll get my, I'll get my hair color back. Oh yeah. Yeah. So it works completely works. And
you Jamie, and this is for all my listeners. Jamie knows how to do that. All that because I know you, Oh, my listener have been just like me. You seen that ad on Facebook. You're like, Ooh, that's a cute dress. Or, Oh, that's an awesome cologne or look at that awesome. Put in the whatever. And you've thought about it and you've followed them and you're going to go back to them. And that's how people like Jamie do their work. So Jamie inception into your life. It's, it's an amazing thing. I know we could, like you said, we could go into the whole like data thing, but you know what, as a business owner and a connect consumer, I'm actually kind of thankful for it. I mean, there's stuff that I'm sure. I don't want these people to know about me. We don't know personal information about you. So that's good as a business owner. And I know most of my audience are business owners or thinking about it or are entrepreneurs are hard or, you know what, maybe I have a fourth reader out there that's watching this and they're like, I want to sell sprint cheese. The thing is like, you need a team and Jamie can be a part of that team. So Jamie, I want to also talk to you cause we still have a little bit more time. I want to talk to you about content creation. Because a lot of
people I know as I was starting to go into the marketing thing and when I hired my first market marketing professional, we actually didn't get along because they were like, okay, now you have to create all this stuff. I'm like, wait, what? You don't do it all for me. So what I have to do these things now, what exactly. But let's talk about the content creation because I actually love it now. Like I love creating content, but for those of you, and I know you're out there, talk a little bit about content creation from a professional. Yeah. Well, I mean, first and foremost, I relate, so I myself, same boat as you. I love it. Now I have my own podcast that is focused on the entrepreneurial journey and I love creating it. I love being a guest, but for a long time I was so resistance. And so I empathize heavily my clients on that front. Um, but the interesting thing is that again, the opportunity that exist right now and really that has existed over there. The last five to 10 years is pretty incredible for small businesses to be able to get out there. And what's become really prevalent. This kind of crazy time that we're living in at this particular moment is that the, the playing field is level. We have celebrity, he's literally recording their nightly shows on their iPhones and broadcasting it to the world. So fantastic. It's pretty
amazing. So like right now, I think it won, honestly, the playing field has been leveled for a long time, but for a lot of us, if it was hard to really wrap our heads around that and believe that to be the keys, but it's, but now it's like in our face, it's so true that you do not need to have an amazing setup. You do not need to have a, you know, thousand dollar camera or a production crew or any of these things to create content. That is just, I mean, it's not true. Like quite literally, um, since you have a YouTube channel, like I think I bought this mic, um, for 60 bucks on Amazon and I got this ring light for free, um, from one of my coaches and like I'm in my living room. There's nothing that should hold you back. So production is off the table. So that's gone now. I think one of the things I have found myself and then with my clients that really is another roadblock is what content to create and what, what should I be talking about? What should I be putting out there? And the first thing is something we've already been talking about so much is authenticity. Like, who are you at your core? Why do you do what you do? What is it that you do? Why did you get to where you are? Those are all pieces of content that we
can create. You can literally sit down and write 10 different items in those categories. And all of the sudden you have content. You know, if you manufactured goods or you have an office space behind the scenes type things or magical how to use, um, all of those kinds of pieces that display your knowledge or display who and what and why you are, those are all things that can create one minute, 10 minutes snippets without having to think too deeply about it. And quite frankly, the way that the world works and how quickly we're moving. My biggest piece of advice is like write down those things, create that list. I actually, I have a, um, a list that I will give your listeners and we can talk about that or way a guide to create essentially your first 24 pieces of content topics. Um, and that can put you in a spot where, okay, now I have 24 pieces just start creating it because the reality is is we set, okay. The first time that we recorded a video or did whatever we're going to do, I'm sure I could dig in and find some graveyard ones that just make me crazy. My husband, and I'll call ours the dark ages, but it's still, Oh my gosh, they're all still there. And it doesn't matter. And you know what? It actually makes you that much more relatable because we've all been there. So, you know, don't
be afraid to put it out there and the more you do it, the better you're going to get. And eventually it's going to seem like you've been doing this your whole life. So that's, you know, and it gets buried. We're moving so fast in this digital age. It doesn't matter now. I mean, if you get on and you say like inflammatory things or things that aren't that great things don't get buried, don't get buried. But again, you know, well, I guess this goes back to the very first thing I said, which is, I like to work with people who want to leave a legacy. And so honestly, somebody who does that, it's probably not someone I'm going to work with anyway. And it is what it is. So don't worry about it. If you, your authentic self is a good person that wants to leave an impact on the world. Then the biggest thing you need to do is just be out there, be out there, be authentic, get your message across. And for those people, again, I'm going to come back to this because there's so many people who are against content creation. You need to create content. If you are, I believe this. Let me, let me know if you believe this. Okay? So Jason, I have this conversation online all the time. We think everyone's a brand. Everyone is a brand now because you want, if you are on social and even
if you're not, you're, you're going to be somehow. But if you're on social, you're a brand. If you try and get a job, people are going to look at your social media content. If you are a business owner, people are gonna look at your social media content. So you are a brand, whether you like it or not. So the content that you are already creating, whether it's putting pictures of your dog, cute doggie, by the way I watched him go around. He's like, mommy's not paying attention. I'm going to go up on the couch. What was I talking about? Cause I started talking about your dog and that was a whole content creation on its own. So if you're creating content about your dog, great as so cute. If you're creating whatever you're posting, you're already posting content. So why not use that authentic self to push it to just another level of positivity and, and whatever it is you want to push out into the world? Do you agree? Oh, absolutely. Totally. I mean, we hear stories all the time of people getting or losing jobs because of social media content that they put out there. So without a doubt, it's true. I mean, I have my husband like is not anywhere on social media, except he is on social media because I post pictures and I'm not social media. He is out there. Um, and that is it's, it's true of yourself, but
it's true. Especially if you're an entrepreneur and a business owner, the reality is, is that one, your customer is already out there. You might as well put out there some level of authenticity to control that conversation so that people are seeing who you are at your core. And that is just going to create a halo effect around it. And you know, you can run an advertising funnel without having that content. And you can create some like simple ads or whatever, but it's becoming a saturated market. And without that content out there, and without that, that piece of it to build off that authentic, just to be, to build authority, to build trust, you're just another one in the marketplace. People want that connection. They want to connect with you. No matter what you sell, you could sell sports drinks you could sell, you could sell. I don't know, scrunchies. As I said with my scrunchie, not really a cringy my head headband. So whatever you sell be you, Oh my goodness. Be you. And I love this conversation that I had with you. I would love to talk and talk about content and marketing, and I'm sure there's so much more you can share, but if you could just share one more thing and was the only thing that you could leave my audience with, what would that be? I would say that one of the, and we've touched on this a little bit, but
one of the most important pieces, and one of the biggest downfalls I see of companies is, is making the assumption that whatever they're selling or whatever they're doing can benefit this mass general amount of people. And one of the best things you can do that will help you create that content and will help you actually be way more successful is really figuring out exactly who you want to be talking to exactly who you want to be working with and, and speaking to them. And this, this is something that then helps you in so many ways, because you're going to answer those questions and figure out what content to say, but you can go on and think about that person. Like they're an actual human being, put them into a human person that you can think of and create a video where you're talking to that person. And if you do that, if you don't assume that everything is or that your product or your service can help so many people. And if you talk to that one person, you're going to be excluding all these other people. If you, if you get rid of that notion and you really focus on exactly who you want to be talking to, actually creates so much more authenticity. It creates so much more effect in a positive way to attract the people you really want to be talking to. And it creates focus for you in where you're
going with your marketing. Wow. You just spoken to my heart, everyone who's listening. I know I already told you to rewind, but rewind again. Seriously. You need to relisten to that. Cause Jamie just gave you a tidbit of information that could change your business right now, figure out who your audience member is. You're one person put a face to that person, put everything to that person. What's the person's job, everything. What does the person smell like? And talk to that person. And it will attract people because now you're being so authentic. Cause you're having this one on one conversation with your audience. Thank you so much, Jamie. This is the best conversation before I let you go. Let's talk about too. I think it's two things. How can people find you and where can get, where can they get those 24 content topics? For sure. So, um, for your listeners, I've created this page, this guide it's inspired focus, digital.com/jp projects. And if they go there, I have a guide that essentially walks them through 24 questions that they can answer that essentially will create 24 pieces of content. Um, and simply get the ball rolling, to be able to have all of this content and on there as well. If they do want to find out a little bit more or take it to the next level, they can, um, call with my team to just talk a little bit of strategy. So I
encourage you all click on the link. It's going to be below and give Jamie a call. Even if it's just to have a 10 minute conversation about marketing, she's going to Uplevel your life with one phone call. And I hope, I hope this gave you so much, so much value cause I know it did for me. Thank you so much, Jamie so much fun. It was such a blast talking to you about this and for my listeners out there, I am so grateful to you. If you enjoyed what you heard today, please rate, review, subscribe. It would, I would hug you for that. And thank you. Thank you so much for joining me on the day's NPV project. Again. Thank you to Jamie. Bye. Now join us for your second cup of coffee. Every Monday through Friday at noon live every day, bring us our best content we've done so far. Super excited, super engaging bunch of great guests. We're here to answer your questions and so appreciate listening. Make sure to check this out. Can't wait to see you.
Check out this episode!
